Shoreline Hospitality
Your competent hospitality consultant for the leisure hotel industry. We offer you individual advice with bespoke solutions.
Who is Shoreline Hospitality?
Shoreline Hospitality, founded in 2019 by Andreas Acker & David Nuenemann, offers practice-oriented consulting services with a focus on leisure hotels & resorts as well as restaurants.
Our goal is not only to show opportunities and improvement possibilities, but also to define conclusive measures and then implement them together with our respective clients.
Due to our many years of international experience, extensive knowledge of the hotel market, its competitors and current developments as well as our objective perspective from outside, we have helped numerous companies to gain significant competitive advantages and increase their operating results.
We specifically provide new impulses and bring in current trends.
Particularly in times of crisis and uncertainty, can we also help your organization to identify problems at an early stage, highlight solutions for known problems or scrutinize concepts from the ground up and therefore assist to make every company 'fit' for the future.
David Nuenemann
David has two decades of experience in the international luxury hotel industry. After completing his hotel management degree and a 5 years’ stint in Hamburg at the Hotel Vier Jahreszeiten, where he and Andreas first met, he went abroad as a Food & Beverage Manager.
Continuously working with Fairmont Raffles Hotels International in the Caribbean and the USA; he spent a total of 6 years at the Raffles Hotel Canouan Island, initially as a Director of Food & Beverage and later even as Hotel manager.
Then he moved on with Kempinski Hotels; primarily at Mall of the Emirates, Dubai and later Dalian, China.
In the end, David found his passion in the resort business and so he went back to the Caribbean in 2016 to take over the overall management of all hotels on Canouan Island as the General Manager of: Pink Sands Club (later Mandarin Oriental, Canouan), Canouan Estate and Tamarind Beach Hotel.
Andreas Acker
Andreas also has twenty years of experience in the international hotel industry. After a classic apprenticeship program at the Kempinski Hotel Atlantic Hamburg, he advanced to the Hotel Vier Jahreszeiten Hamburg before quickly moving abroad.
For the Peninsula Hotels he was part of the opening team of the hotel in Chicago and was subsequently transferred to their flagship property in Hong Kong for 5 years.
As Front Office Manager, he went to the Caribbean, Raffles Resort Canouan Island, and then returned to Asia as Resident Manager. Initially operating on Phuket, Thailand and afterwards Shanghai, China.
Next up was Dubai, where he worked for the two hotels Al Qasr & Dar Al Masyaf, in the Madinat Jumeirah complex. Another stay in the Caribbean followed, again at Canouan Island, this time for the exclusive Pink Sands Club, later renamed Mandarin Oriental Canouan.
At the beginning of 2018, he went back to China as General Manager for Urban Resort Concepts at their PuShang Hotel, Xiamen, for a new opening.
Our customers are as individual and diverse as our advisory services.
We are consulting hoteliers, but also project developers and / or investors.
Our focus lies on small to medium-sized hotels & resorts, as well as purely gastronomic institutions.
We advise companies across the globe.
It is not important whether a company is part of a chain, independent or even family-run.
We will find a suitable solution for every situation and every budget!
Who are our clients?
"Shoreline - the link between land & ocean"
Just like its geographical function, Shoreline Hospitality sees itself as a connecting link between...
Owners and management team
Aspiration and reality
Companies and customers
Product and service
Ying and yang
We work hand in hand with your team to continuously improve performance and quality.
What sets us apart?
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Combined 40 years of experience in the ultra-luxury hotel industry in small and large hotels & resorts, in urban as well as remote regions
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Several years of experience in executive positions and ultimately in general management, which allows us to offer practical solutions and to actively support our customers throughout the implementation process, instead of just pointing out a catalog of problems
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Proven success stories in the opening, repositioning and conceptual realignment of numerous restaurant projects
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Transparency through clearly defined price structure
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Unconventional and very individual approach, taking current trends and industry developments into account
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Guest and quality, combined with a strong focus on detail, are always our main priority
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Strong network of selected partners, which allows us to offer a more extensive service from ‘real’ experts in their respective fields
How we work?
Our aim is to give you the best possible and objective advice, to pick up on relevant trends and technologies and to actively support you in the implementation of any suggested measures. We definitely do not see our assignment as concluded just because you receive a report from us.
Through our holistic approach, we first analyze the current state of each company in order to determine the status quo. Of course, this also requires a proper SWOT analysis in order to fully understand positioning and competitiveness.
If you do not already have clearly defined objectives for your company, we would of course also support you in defining such corresponding objectives first. Only then would we be able to develop a bespoke catalog of measures for your organization.
As a final step, we can then establish a road map to close the gap between your current situation and the set objectives. The ultimate goal of this master plan is certainly the optimization and the profitability of your business.
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Financial analysis
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Owner’s representation service
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Sales & Marketing analysis
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Comprehensive business audit
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Sustainability advice
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Conceptual realignment with a focus on gastronomy
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Property valuation
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Site analysis & feasibility studies
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Hotel real estate sales & hotel leasing
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Appraisal reporting
Which services can / can't we offer?
Our most popular modules
We have put together a selection of our most popular solutions here to give you a little insight into our range of services. We stand for transparency and have therefore made a conscious decision to openly disclose our pricing.
Of course we know that the hotel and catering industry consists of individualists and that no two companies are alike!
We would be very happy to arrange a completely non-binding initial meeting with you, in order for us to understand your individual needs and then be able to make you an equally individualized offer.
With whom do we work?
We have partnered with selected companies, in order to be able to offer our customers a wider range of services, that are not covered as part of our own expertise.
All partners are experts in their field and most have worked with us on a number of projects and can therefore be recommended without any hesitation.
The background of our partners is as diverse as the people who stand behind the companies. Nevertheless, we have one thing in common: of course, we always act in the best interests of our customers and place very high quality demands not only on ourselves, but also on everyone else involved in our projects.
We would be happy to put you in touch, if you are explicitly interested in one of the partners or want to know more about their respective solutions.